LOW COST AIRLINES vs. HSR
Low Cost Airlines
Time saving
Competitive prices
“Open skies”
Higher investment
Rising fuel prices
Social costs
|
High Speed Rail
Existing railway network
Passenger capacity
Comfortable travel
Inter-modal integration: Golden Quadrilateral
Reliability
|
High speed rail offers stiff competition & can divert traffic from airlines!
PROJECT MANAGEMENT
TECHNOLOGICAL ALTERNATIVES
PARAMETERS
|
RAIL ON WHEEL
|
MAGLEV
|
Speed
|
300km/hr.
|
450km/hr.
|
Noise
|
Wheel-rail contact noisy
|
Quieter at low speed
|
Cost
|
High capital, will achieve break-even
|
Expensive, incapable of recovering capital costs
|
Energy Supply
|
Railway energy supply network
|
Local energy network
|
Existing track
|
Inter-operable
|
No
|
Length of Train
|
200 mts
|
128 mts
|
Aerodynamics
|
Compatible
|
Cross-winds limit the safety
|
At this juncture, infrastructure & commercial viability favor Rail-on-wheel
WORLD SCENARIO
Japan
Shinkansen 1964
Speed – 300 km/hr
Environmentally efficient
Good acceleration performance
More Comfortable
|
France
TGV – 1981
Speed – 320 km/hr
Stress on Speed
Able to recover costs swiftly
|
India: Suggestion to partner with Japan to build the high-speed rail network.
FEASIBILITY ANALYSIS
TECHNICAL
|
New dedicated lines?
Integrated with existing supply & track n/w
Higher speed & carrying capacity
|
ECONOMIC
|
Rehabilitation?
Regional development & employment
High ridership route & money value of time
|
ENVIRONMENTAL
|
Noise and vibration control?
Fuel efficient mode of transport
Lower carbon emission
|
FINANCIAL
|
High investment?
Central & State government participation
Private capital, debt, FDI
|
ANALYTICAL FRAMEWORK OF COST MODEL
FC = IC + UC + UT + SC
• Infrastructure Costs (IC) -- capital costs of construction, operation & maintenance
• User Money Costs (UC) -- fares and tariffs paid by users to ride on a carrier
• User Travel Time Costs (UT) -- time spent traveling multiplied by the monetary value of time
• Social Costs (SC) -- additional net external costs to society due to emissions, accidents and noise
OPERATING COSTS
• Personnel
• Training
• Inspection
• Quality checks
• Spares / Consumable parts
• Electricity
• Repair
MAINTENANCE COSTS
PROJECT FINANCING
Budget sources
Deficit financing
Government loans/equity
Government grants
|
Direct Borrowing
Corporate borrowing
Revenue-backed borrowing
Project-specific borrowing
|
Private participation
Joint-Ventures
Concessions
Privatization of business units
|
Asset finance
Leasing
Availability contracts
|
Good projects will always attract funds!
BUDGET ALLOCATION
• 100% FDI in rail infrastructure under automatic route. India-Japan special partnership initiative
• DIPP Guidelines: deduction of 100% profits for 10 yrs. for development of rail systems, under section 80I of ITA
• Revolving fund with a corpus of 1 Bn for speeding up projects under PPP
• IRMP’06 worth Rs. 24,000 crores spanning five years up to 2010
• Planning Commission to allow the Ministry of Railways to access extra budgetary resources to the extent of Rs 3000 crores
MECHANISM
BOT (Build, Operate, transfer)
PROJECT FUNDING
Delhi Metro
|
South Korea (Seoul & Busan)
Distance – 412 km
|
Composition depends on the economic conditions & the relative ease in operating funds.
TRAFFIC ANALYSIS
The corridor covers an area housing 180 million people10 cities with population exceeding a million each: Delhi, Faridabad, Meerut, Jaipur, Ahmedabad, Vadodara, Surat, Nashik, Pune and Greater Mumbai.These states account for:
54% of the country’s gross industrial output
60% of total exports
43% of the existing rail network
52% of the total FDI inflows into the country
Pre-feasibility studies carried out on Delhi-Mumbai route indicate that competitively priced HSR would attract sufficient ridership.
PROPOSED ROUTE & SCHEDULE
Speed = 300 Km/hr.
Distance = 1330 Kms
Time taken = D / S = 4:26 hrs.
Stoppages = 20 min
Total journey = 4:46 hrs.
TARGET CUSTOMERS
· Tourism
· Business visits
· Low cost airline passengers
PRICING HEURISTIC
Train
|
FARES
|
Airline
|
FARES
| |||||||
Punjab Mail
|
2894
|
1682
|
1208
|
Go Air
|
2470
|
2650
|
3300
|
3800
|
4200
| |
Golden temple Ml
|
2726
|
1587
|
1140
|
Indigo
|
2474
|
3574
|
4074
|
5674
| ||
Paschim Express
|
2698
|
1570
|
1129
|
Spice jet
|
2674
|
3174
|
3474
|
4474
|
6874
| |
Mumbai Rajdhani
|
3500
|
2005
|
1495
|
Air Deccan
|
2749
|
3449
|
4649
| |||
Aug Kr Raj Exp
|
3405
|
2005
|
1495
|
Jetlite
|
2850
|
4350
|
5325
|
6675
| ||
Rajdhani Exp
|
3275
|
1925
|
1425
|
Air India
|
3875
| |||||
Amritsar Exp
|
1652
|
1178
|
Jet Airways
|
4005
|
4550
|
5450
|
7400
|
11190
|
11945
| |
Mangala Ldweep
|
1651
|
1185
|
Indian Airlines
|
4205
| ||||||
Nzm Garib Rath
|
667
|
Kingfisher
|
4225
|
4776
| ||||||
Goa Smprk K Exp
|
2671
|
1555
|
1118
| |||||||
Bdts Smprk K Exp
|
1570
|
1129
| ||||||||
Maximum
|
3500
|
Min:
|
Average
|
2926
|
Max:3474
| |||||
2470
|
Offer a price just below the airlines to win back passengers!
FUTURE PRICING OPTIONS
Concession Pricing:
Currently Plan to operate at a 10% concession making the fare structure comparable to the low-cost airlines. Concession Pricing:
Price can be later be raised by between 30 and 40%, in line with the increased utility
Dynamic pricing:
Capacity Utilization
Market-friendly
Demand-supply situation
Peak vs. non-peak seasons
Premium Services
REVENUE STREAMS
Associated Transport Revenue
• Ridership
• Advertising Revenues
• Concessions, Discounts
Indirectly Influenced Revenue
• Property Development (RLDA)
• Catering (IRCTC)
• RailTel Corporation
Capitalize on revenue increasing activities & out-source non-core operations!
REVENUE ESTIMATE
No. of seats in a compartment S = 78
No. of coaches in the train C = 8
Total capacity T = S*C = 624
(Assume 90% occupancy)
No. of passengers traveling = 0.9*T = 561.6
No. of trips per day = 2
Annual Revenue = Av. price*Passengers*Trips*365
Rs. 1,199,730,355.2
PROMOTIONS
Promotion based on mobility related variables:
Increased comfort Print articles comparing a airline trip to a HSR trip
Highlight potential to deliver an improved public transit experience
Projecting environmental care:
Plant trees (Delhi Metro)
Special Construction methods & track design to control pollution
HSR as a community partner:
Mass Campaign on the lines of “Incredible India”, “India ShiningAdvertise on popular mass media (radio, print etc.)
Get featured in Bollywood movies
NPV (Net Present value)
• Distance D = 1330 kms
• Project cost per unit distance c = 50 crores / Km
• Total Project cost C = c * D = 665 Bn
• Let, Operating cost / yr. = 1 % of Project cost = 6.65 Bn
• L (Upfront Land Development Revenue in Yr. 0) = 7000 crores
• R1 (Revenue in yr. 1) = 1199730355.2
• …R30 (yr. 30) = 1199730355.2
• Let, the Risk-free rate r = 5%
NPV = -646 Bn
TOWS Matrix (HSR Vis-à-vis Low-Cost Airlines)
Internal
External |
Strengths (S)
Comfortable Luggage freedom |
Weakness (W)
Time factor Unproven Concept in India Dependency on other services for trip integration |
Opportunities (O)
Partnerships with travel & tourism industry Can win back middle-class travellers |
SO
Mass Promotion to enhance tourist appeal. Tie up with hotels |
WO
Tie up with local transport i.e. taxi services Discount or other features to encourage middle class |
Threats (T)
Costs may not be recovered Price Wars |
ST
Efficient ticket pricing. Differentiate (carve a niche) to prevent being caught in price wars |
WT
Promote using the innovativeness concept Stress on R&D & Quality to promote Reliability Adopt Best Practices |
DATA SOURCE:
Facts about high speed rail around the world (Annual Conference on Railroad Industry)
The Hindu April 07, 2007
(Paper Presentation By: Tanima and Varsha)
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